In 2007 we have seen our network of partner publishers continue to expand, with more new job sites and CV matching sites launched. This has seen the CV database grow substantially, meaning more value than ever for advertisers, and partners using CV matching.

We are pleased to be able to announce the following new partner launches since the last newsletter in September 2007.

2007 has been a great year for MatchWork, but this does not mean we aren’t looking forward to moving on to 2008!

“Let yourself be discovered“ is the slogan of the advertising campaign which “Verlagsgesellschaft Madsack”, a group of twelve newspaper publishers in the Lower Saxony region of Germany, has placed in various communication media since September…

Dagens Nyheter, Sweden’s leading morning daily newspaper, runs two major employment supplements each week with a significant volume of advertising. DN has been a client of MatchWork since 2000 and a classic outsourcing relationship has developed…

Recognising the difference between ‘Search’ and ‘Match’ is the key to understanding the unique power and potential of the MatchWork system.

We are upgrading our own online presence, and you will see the results early in 2008.

Is Google a friend or a foe? Should you be fighting Google’s apparently effortless rise to world dominance or going with the tide?

The managing director of Matchwork UK, Chris Stanley, gave a presentation about online recruitment at the Classified Advertising Seminar organised by the International Newspaper Marketing Association (INMA) and IFRA recently in Warsaw/Poland.

There are thousands of matching advertisements in the system at any given time, a number that is steadily increasing, as is the number of active CVs in the database. As a result...

It is sometimes easy to forget that recruitment sales professionals are actually sales people. Why is this? A lot of the work is incoming, so it is often easy to become an order-taker.

The upcoming client survey and the related follow-up tasks will, from now on, be an annual event - for the benefit of both our client partners, and MatchWork.

Sweden's three largest morning daily papers have joined forces with MatchWork, Europe's leading online classified advertising service provider, to strengthen their own job portals as well as Sweden's largest online job portal.

During the year we have completed the following assignments - all of which have been delivered within tight timeframes. Our guiding policy on website development is quality and stability, but our implementation teams are very aware that ‘time is money’ and work tirelessly to meet often challenging deadlines.

We are constantly monitoring the matching process to ensure we are optimising results and adapting to the changing job market and the needs of advertisers and, in order to extend the visible efficiency of the match process we are now launching a number of...

There was, not so very long ago, a widespread belief among newspaper publishers that the Internet ‘fad’ would, sooner or later, take its place among all other new technologies and ideas and settle, as a further component, into the developing media mix of the 21st century.

Newspaper sites that can point to clear readership profiles and specific regional coverage rate highly in this area.

In April, we initiated a restructuring of the MatchWork development organisation in order to meet the growing needs of our clients.

‘Knowledge is power’ is a saying we all understand and this is the thinking behind our new report structure that we have developed for MatchWork partners.

UK advertisers spent over £4.2bn in the first quarter of 2007, a year-on-year increase of 3% according to the Advertising Association. This report is supported by the optimistic picture painted at the World Association of Newspapers conference in South Africa which presented an encouraging picture of worldwide growth in circulation and revenues.

MatchWork are delighted to be working with Newark Advertiser to provide their online recruitment site.

Several of our publisher partners are on course to generate over £1million from CV matching this year including Iliffe, Newsquest (Hants & Dorset), Northcliffe and Trinity Mirror.

SEO or Search Engine Optimisation is about making sure your website has the right elements and the right layout to be found and highly ranked by search engines like Google.

Publishers looking to win new customer base...