January 2010
MNA choose to use MatchWork’s new platform
MNA (Midland News Association), the leading publisher in West Midlands, are putting a lot more focus and effort on generating online business from the recruitment market. While continuing to harvest print upsell opportunities MNA have established an online sales team to win some of the 80%+ of job advertising that they do not currently ‘touch’. To help them in this quest they have chosen to move up to MatchWork’s new platform which offers a wider range of functionality to provide a better user experience and generate new revenue.