13-14 March 2008
MatchWork @ 18th WAN Conference & Expo 2008
MatchWork enjoyed an interesting and successful two days as an exhibitor at the World Association of Newspapers (WAN) 18th World Newspaper Advertising Conference and Expo in Budapest, Hungary on 13-14 March 2008. The event featured speakers and attendees from all over the world, discussing the best practices and strategies to navigate the opportunities and threats facing newspapers in today’s digital world. Presentations covered a broad range of topics, ranging from multi-media and mobile advertising businesses, the demands of the digital market, packaging and selling integrated media audiences and new forms of advertising.
The main message from this conference is that what began as the threat of new digital competition has, for many newspaper publishers, generated new and lucrative opportunities to develop new audiences and new, more effective multi-media advertising strategies.
Combining the massive brand values and reach of the traditional newspaper with better targeted print products, websites and reach into all the emerging multi-media technologies can be a winning formula for major newspaper brands and smaller publishers alike.
MatchWork will participate with an exhibition stand in the WAN 2008 Congress taking place from 1-4 June in Gothenburg. We are very much looking forward to seeing you there and will be back with more details on where to find us.