May 2007
Publishers looking to win new customer base
Publishers looking to win new customer base
As print volumes and revenues decline, it is vital for publishers to expand their customer base.
Research proves that publishing brands are highly trusted – and this trust can be translated into high-volume website traffic, but only if the branding establishing the association between publication and website is totally clear and consistent.
The MatchWork approach enables publishers to establish a powerful print and online proposition based on the key metric – total audience. This is the combination of readers and online visitors that advertisers now require for full coverage of their potential market or target group.
At MatchWork we see branding as fundamental to the business case. We cannot see a future for newpapers and magazines which do not have an effective branded presence online – and alliances with ‘pure players’ do not deliver this. The MatchWork solution is the future for classified advertising online and fundamental to the successful future of newspapers and magazines when it comes to expanding their customer base.
